A second life for billboards.

In their first life, our products were used to advertise across the UAE. These durable, weather-resistant billboards, made from PVC (polyvinyl chloride), are the perfect match for the region’s harsh climate. 

Traditionally, most PVC billboards retire to landfills, where they can take up to 1,000 years to decompose. 

While these billboards typically only stay up for a six-eight week campaign, their strength and durability is built to last much longer. 

Our goal is to give this product a second life, by upcycling the PVC material to bags. We believe that keeping material in use for as long as possible makes it sustainable. 

We’re striving towards a product made entirely of materials that can be repurposed.